Clarify the buying journey
Make product discovery and navigation easier so visitors can move from interest to purchase with less friction.
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Retail → E-commerce
PalmaShop: turning a local retail business into a stronger e-commerce experience.
A website, CRO, SEO and paid/social growth project that helped move PalmaShop from a brick-and-mortar business into a leading online store.
01
The starting point
The Challenge
The website needed to support a business that was moving beyond the physical store.
PalmaShop needed a stronger digital experience that could make products easier to discover, create a clearer path to purchase and support the wider marketing work bringing people to the store.
That meant treating the website as part of the full customer journey—not as a separate design project. The structure, product experience, search visibility, conversion work and acquisition channels all needed to support the same goal.
What we focused on
Build the store, simplify the journey and support it with channels that can keep bringing people back.
Build for conversion
Use the website structure, content and CRO thinking to make important actions clearer and more persuasive.
Support ongoing growth
Connect the website with SEO, paid media and social activity instead of expecting the redesign to perform in isolation.
The Solution
A digital system designed around the customer journey, not a one-time launch.
Website experience
A clearer visual and UX system designed around product discovery, trust and the actions customers need to take.
Development
A responsive implementation that could support the growing store and the marketing activity around it.
CRO & SEO
Ongoing improvements around user behavior, conversion opportunities and search visibility.
Acquisition support
Meta Ads and social media activity helped extend the work beyond the website itself.
The Outcome
The website became part of a bigger growth system.
The work helped PalmaShop strengthen its online presence while supporting the marketing channels bringing new customers to the store.
Generated across 10 months of the wider digital growth activity.
From a brick-and-mortar shop to a leading online store.
E-commerce store in the country and #1 in its local area.
Client Video Review
Hear what the project was like from the client’s side.
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05
Services used
One project can use multiple capabilities without becoming a collection of disconnected tasks.
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