What user behavior tells you before a redesign
Start with what visitors are already doing before deciding what the new website should look like.
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Antibe Insights
Observations from the work behind better websites.
Shorter than a full article. More useful than a hot take. These are practical observations from UX, CRO, analytics, redesigns and the patterns we keep seeing in real website work.
Latest observations
Useful ideas you can apply without turning them into a 2,000-word article.
The metrics we review before CRO recommendations
Not every dashboard number deserves the same weight. Context matters more than reporting volume.
Read insight →Why fewer choices can create a better journey
More options can feel helpful while quietly making the next step harder to understand.
Read insight →A homepage does not need to explain the whole company
Its job is to create enough clarity and confidence for the right visitor to keep moving.
Read insight →A conversion problem is not always a CTA problem
Sometimes the button is clear. The value, proof or decision around it is what is missing.
Read insight →The useful question is not “did traffic go up?”
Traffic is only useful when you understand who arrived, what they did and whether that journey improved.
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Need the deeper version?
Explore the Blog
Insights are the observation. The Blog is where we unpack the decision.
Use Insights for quick thinking and the Blog for longer guides, planning articles and practical breakdowns.
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