The website and brand needed a full refresh to feel more modern, trustworthy and professional.
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Professional Services • Therapy Practice
A Simple Therapy: turning a content-heavy therapy website into a clearer lead-generation system.
We helped a therapy business clean up its online presence, consolidate its content and make the website easier to trust, easier to navigate and more effective at converting visitors into enquiries.
01
The challenge
The Problem
The website was getting attention, but the journey was not focused enough to turn more visitors into enquiries.
The user journey was too fragmented, pulling visitors in multiple directions instead of guiding them toward the main services.
Podcast and blog content were spread across platforms, making the site less organized and weaker from an SEO perspective.
Reviews and other trust signals were not used strongly enough throughout the experience.
The site was getting traffic, but the conversion path was not strong enough to turn more visitors into form submissions.
There was no strong lead magnet or CRO element helping users confidently take the next step.
The Result
A cleaner, more trustworthy website with stronger conversion paths and a better foundation for long-term content growth.
Organic clicks increased over a three-month period alongside a stronger conversion journey.
Podcast episodes were consolidated under the main website URL to strengthen SEO and content ownership.
A CRO-focused quiz was introduced to help visitors engage and move closer to submitting a form.
The site was refocused around the two main services with stronger reviews and clearer trust signals.
Execution
Reduce noise, strengthen trust and make the next step much easier to understand.
Brand and website refresh
We redesigned the experience so the practice feels cleaner, more credible and more aligned with the level of care being offered.
CRO-focused lead generation
A quiz was introduced as a lead magnet, helping users engage with the site before taking the next enquiry step.
Content consolidation for SEO
Podcast episodes were migrated under the primary domain so traffic, authority and content growth are no longer split across platforms.
Client Video Review
A clearer brand journey, stronger trust signals and a website that feels easier to act on.
The redesign helped consolidate content, simplify the journey and support the business with a more structured lead-generation approach.
06
What changed
The website became easier to trust, easier to navigate and better connected to the next action.
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