Improvement after the refreshed user journey and on-page SEO work.
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Health & Wellness • Consumer Brand
Möller’s: modernizing a trusted omega-3 brand website around clearer product storytelling and stronger engagement.
A web design, development and on-page SEO project enhanced with VideoAsk AI integration to make the product journey easier to understand, easier to explore and easier to engage with.
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Project Overview
Overview
A trusted omega-3 brand needed a modern website refresh that could communicate product value more clearly.
Möller’s is a trusted omega-3 brand dedicated to promoting health and wellness. The website needed a cleaner, more modern structure to better showcase the products and improve user engagement across devices.
Our mission was to design a user-friendly platform that clearly communicates product benefits while reflecting the brand’s commitment to quality. The result was a mobile-optimized, conversion-driven site that supports long-term brand growth.
Project Results
Improvement across search visibility, engagement and traffic quality.
More users finding and engaging with the site from search.
Better organic visibility across the targeted pages and topics.
More people reaching the website as the content became easier to discover.
The Execution
Bring the brand’s credibility and product value forward with a clearer design system, stronger content structure and better interaction.
Clean UX design that reflects the brand identity
We started with a UX audit and competitor review, then designed a clean Figma system focused on clarity, product benefits and visual storytelling.
Responsive website development
The build was developed to work smoothly across devices so the experience remains clear and usable wherever customers discover the brand.
AI-powered education and engagement
VideoAsk was integrated to create an interactive layer where visitors can ask questions and get product guidance, helping increase engagement and time on site.
Design to Development
From visual system to launch: a more useful product experience built around education.
Design system in Figma
A modern, simplified interface that makes the product range, benefits and brand story easier to understand.
Development & content structure
Fully responsive development with page layouts built to support exploration, product information and conversion.
On-page SEO & VideoAsk AI
Search-friendly page structure combined with a conversational education tool that extends the engagement layer of the site.
Client Feedback
“We are absolutely excited with the outstanding work Antibe did on redesigning our website! They perfectly captured our brand identity and transformed our online presence into something modern, functional, and visually stunning. The team was incredibly professional, responsive, and attentive to our needs throughout the entire process.”
Branislav Gjorgievski
CEO, Möller’s / Geoprom
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Antibe services used
Design, build and organic foundations working as one connected website project.
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