|
Getting your Trinity Audio player ready...
|
Let the data guide your decisions.
Neil Patel’s research, based on 2,588 A/B tests over 6 years, reveals something crucial:
Contrast is the real game-changer. Contrast makes your CTA pop. It forces your audience to notice and act.
The catch: what works for them might not work for you
What works for someone else – even your biggest competitor, won’t necessarily work for you.
The tricky part: contrast is considered by all as an important principle; however it is effective in various contexts. In fact, what works wonders for one company could fail miserably for another. Every type of audience, branding, and industry has a role to play in deciding what works best.
Take, for instance, your competitor, who could achieve a conversion boost of 20% using a green CTA button. But that doesn’t mean it will work for your business. Your audience might be better in favor of red, blue, or even a multi-colored gradient button. The only way to find out? Test it.
Mimicking others without considering the need for it is a good way to fail at achieving mediocre results. A/B testing is your best friend.
Winning with Data, based on 2,588 A/B tests
Neil Patel’s research reminds us that the path to success isn’t about blindly following trends or mimicking competitors. It’s about using data as your compass. Contrast might be the key to making your CTA pop, but its true power lies in how you apply it, and that application must be tested.
So, the next time you’re faced with a marketing decision, remember this simple rule: let the data guide you. Test every change, learn from the results, and adapt.
A/B test every change.
That’s how you win.
