Getting your Trinity Audio player ready...

Website redesign boils down to 2 things: 

1. Your website is no longer aesthetically pleasing 
2. Your website not bring sales. 

It may be both. 

Besides, we spend time on repairs and maintenance work in our home so it can be habitable, that’s why website upgrade services are not negotiable. 

When a website redesign is done right, visitors coming to your website understand your product/service and convert immediately. 

Usually, business owners focus only on the aesthetic of website redesigns. This is the wrong approach.

Over the years of redesigning websites for businesses, our method of redesigning a website is: 

Aesthetically pleasing website + Sales copy + SEO techniques = High-converting website redesign. 

This is a complete guide & checklist you need for redesigning your website.  

Website Redesign Checklist

1. Be Specific with your “why you’re” redesigning your website

Are you redesigning your website because you want more sales, or do you want it to be updated with the latest website trend, and to allow you to add updated information about your business? 

Ideally, a good reason why you need a redesign service should be:

I want to redesign my website because I want my website to attract traffic and immediately convert that traffic. I also want a website upgrade service for my site to have security compliance and be updated with the latest design trends.

When going to the hospital, you’re asked to describe your symptoms, which enables doctors to clearly know the kind of sickness you have and also give you an accurate list of tests you should run.

Doctors & Website redesign agencies are not magicians. We need you to clearly tell us what you want. From they we will know the best strategy to follow. You can give the best treatment. Once you’ve clearly stated your “why” for a website redesign, you should j

You should be updating your website to get sales and make the design current. 

2. Decide whether to DIY or hire an agency

Website redesign is tricky and a little technical. There are a lot of things involved, so decide now if you will be redesigning your website by yourself or if you will be hiring a website redesign agency to help you update your website.

There are other tasks in website redesign that people don’t often pay attention to. You will have to do competitive research to understand how you can position your brand well. You will also have to create copies that are easy to understand by your target audience. 

You’ll also be working a lot with indexed data from Google Analytics to discover keywords that you’re already ranking for. At the same time, you will be creating a redirect map for your current pages. This helps you to map the page on your old site to the URL structure implemented following the redesign. This is important to avoid a 404 error page.

It is a lot if you consider redesigning the website by yourself. Hire a boutique redesign & marketing agency that will help with research: 

• Your industry 
• Best Keywords for your website copy
• Best Design layout to use

At first, the cost for a website redesign from an agency may seem high since most agencies’ starting price is $8000. However, at Antibe, our starting cost for redesigning a website is $1000 instead.  We are a website & marketing boutique agency for small businesses &  startups, so we understand capital may be a hindrance. 

So book a call

3. Gather Past Data

Since this is a redesign, you have to look at data from Google Analytics to see which keyword your website is getting the highest impressions and clicks from. Usually, if you use these terms in your website copy, it will increase traffic from people who are ready to buy to your website.

Redesigning without looking at past performance is like starting from scratch and that’s a costly mistake. Before making any design or copy decisions, take time to analyze how your current website is performing. Here’s what to focus on:

1. Audit Your Current Sitemap

Use a tool like Screaming Frog to crawl your website and generate a sitemap. This gives you a full view of:

• Which URLs exist
• Which pages are getting indexed
• Pages with broken links or duplicate content
• Redirect chains that need to be cleaned up

This helps you decide what pages to keep, combine, or delete in your new structure. 

If you’re using tools like Ahrefs or Semrush, you can run a site audit to see which pages have the most backlinks, traffic, or top-performing keywords. Don’t delete or hide those pages without a plan, they’re likely increasing the contextual relevance of your website.

2. Review GA4 Insights (Google Analytics 4)

GA4 is a free tool, and it’s accessible to all website owners. So open GA4 and identify:

• Which pages get the most visits and the highest engagement
• What keywords or landing pages bring in qualified leads
• Where users drop off most often (these pages need the most improvement)

This data helps you decide what content to keep, rewrite, or promote more prominently in your redesign.

For example, if your “Pricing” page gets tons of traffic but few conversions, it may need a better design structure, clearer CTAs, or stronger copy.

3. Study Competitors

Don’t redesign in a vacuum. Look at the 3–5 top competitors’ websites and study:

• How their navigation is structured
• What layout or visuals do they use
• What tone or copy style do they apply (especially on landing pages or service pages)

Use this to gather inspiration, not imitation. This research will guide your design and messaging strategy in a way that you can see an opportunity to stand out from the competition

4. Create a Wireframe

If you want to avoid back and forth with website designers, a simple Wireframe on Google Docs will do the magic.

Wireframe helps you map out the structure of each page before the design work begins. 

If writing website copy or arranging page structure isn’t your strong suit, hire a website copywriter to help. Website copywriters know how to position content to engage and convert visitors.

But instead of hiring one person for copy, another for design, and another for SEO, we handle everything in-house at Antibe. We’re a boutique redesign and marketing agency, so you get a full team that works together to build a site that looks good and brings in sales, without the hassle of managing multiple freelancers.

5. Review this Wireframe with the Website Copywriter and Website Designer 

Once your wireframe is ready, don’t skip the review step. 

Sit with both your website copywriter and designer to walk through the wireframe together. Ask the copywriter:

• Does this layout clearly represent the main goal of the website? (e.g., Get bookings? Sell products? Collect leads?)
• Are the call-to-action (CTA) buttons visible and well-placed? (CTAs guide users to take action; they shouldn’t be buried or confusing.)
• Is the navigation simple and intuitive? Users should be able to move through your site without getting stuck or overwhelmed.
• Are the right functionalities included?

1. For e-commerce websites, make sure there are sections for product filters, cart previews, customer reviews, and a secure checkout process.
2. For service-based businesses, consider features like a lead capture form, live chat, or a booking calendar.

This review is your chance to spot potential confusion and fix it early. Again, you are also giving your website designer an opportunity to understand what the copywriter is trying to bring to life. When copy and design work together from the start, you build a smoother, more effective user experience.

6.  Time to Redesign Your Website 

Most times, people just start off by immediately contacting a website designer/developer. That’s why the website tends to need another update after 3 months. 

Before redesigning your website, you have to do the above checklist so that your website redesign comes out beautifully and, most importantly, is able to convert.

A strategic redesign considers your user journey, current analytics data, and how people behave in your industry. For example, a service-based business needs prominent call-to-actions and trust indicators (like testimonials and reviews), while an e-commerce store needs smooth navigation and smart product placements. These aren’t things you decide on the fly during the design stage, they come from planning.

So instead of seeing redesign as just “changing how it looks,” see it as reworking your storefront to match how people make decisions online.

See how we increased sales for Möller an e-commerce brand by redesigning their website 

7. Review and Optimize for User Experience 

After redesigning your website, the next step is to make sure it actually works for the people visiting it. 

A good-looking site that’s frustrating to use will still lose customers.

Check if the CTA buttons are working. This is a good time to double-check your customer journey map. 

If someone lands on your homepage, what do you want them to do next? If they click a “Buy Now” or “Book a Call” button, where does it lead them? Is the next step clear, fast, and functional?

1. For service-based businesses, think about:

• Does the contact form work properly?
• Will the visitor get an automated email confirmation?
• Are they being guided to book a time or speak to someone?

2. For e-commerce websites, go deeper:

• Is the checkout flow smooth?
• Will the system update your inventory automatically?
• Are shipping confirmations sent instantly?

At this stage, test everything: buttons, forms, links, mobile responsiveness, and even how fast your website loads. If something breaks or slows people down, it creates friction and reduces the chance of conversion.

The AI trend has made people impatient, and a slow website or a website that is not responsive will be perceived as a bad customer service. A good website redesign service helps your website to become intuitive, responsive, and reliable.

8. Optimize your website 

Once your new website is live, the work isn’t over. You need to optimize it, both for users and for search engines. 

A beautiful site that no one can find is like building a luxury store in the middle of the desert.

1. Start with Technical SEO

If Tech SEO is not your field, then employ an expert here because this is a highly technical part that can affect a website that has been redesigned.  Ensure search engines like Google can properly crawl, understand, and rank your site. This includes:

• Submitting your sitemap to Google Search Console
• Fixing any broken links or redirect errors
• Making sure all pages are mobile-friendly
• Adding proper meta titles and descriptions
• Using alt text for images (so Google knows what’s on them)
• Improving site speed and Core Web Vitals (Google ranks slow sites lower)

If you’re not doing these things, your site may never show up in front of the people searching for your product or service.

2. Clean Up Junk Data

During redesign, old files, unused plugins, or outdated media might still be sitting in the backend of your site. This junk data is responsible for slowing down your website and increasing your security risk. Audit your backend and remove anything that’s no longer relevant or useful.

3. On-Page Optimization for Ranking and Sales

The easiest way to fail at SEO is to get loads of traffic that is not converting. Rather, you want to get traffic that can convert. 

Here’s where good SEO optimization meets smart marketing:

• Find Bottom of the funnel keywords
• Use the keywords naturally in your page headings and copy
• Structure your pages with headers so that content can be easier to skim
• Include internal links to guide visitors through the site
• Place CTA buttons in strategic locations (above the fold, after key benefits, etc.)
• Etc.

4. Ongoing SEO Support

Go over to a website you admire, and observe how the website is ranking for keywords with high buying intent. These websites have cracked the code of the importance of a website, which ought to be your online store. 

They understand that SEO isn’t a one-time fix. You need to keep monitoring your performance, testing what works, and optimizing based on real results.

A website redesign service without ongoing SEO support will give a beautiful website without sales/conversion.

At Antibe, we don’t just launch a stunning site and disappear. We help you optimize it to be:

• Searchable: Indexed and discoverable on Google
• Scannable: Clear and engaging for human readers
• Sellable: Structured to lead visitors to buy, book, or contact you

A well-optimized website brings in traffic and converts it into paying customers.

9. Think of a traffic source 

A common mistake businesses make is assuming that once a new website is live, traffic will automatically follow. But without a clear plan for driving visitors, even the most stunning website can sit idle.

98% of agencies that offer website redesign services just hand over a pretty site and leave you to figure out how people will find it.

No ads, no SEO strategy, no content plan, just a shiny website waiting for someone to magically stumble across it.

But the truth is:

A website without traffic is like printing thousands of flyers and never distributing them. You’ve invested time and money, but no one sees it.

Big companies like Forbes, Harvard, and Nerdwallet don’t just build websites, they build traffic machines. That’s why their content shows up when you search for anything remotely related to what they sell or promote. They make millions from affiliate links, courses, or services because their websites rank where their audience is already looking.

It’s not by chance. It’s intentional.

So, before or right after launching your redesigned website, ask:

• How will people find it?
• Are you showing up when your customers are searching?
• Are you relying on luck, or are you building discoverability?

Your website shouldn’t just exist. It should be found.
Because visibility is not a bonus, it’s part of the strategy.

There are different ways you can pull traffic to your website. 

Organic Search (SEO)

Search engines like Google can bring in a steady stream of visitors — but only if your site is optimized for the right keywords. This means:

• Creating content that targets what your audience is actively searching for
• Structuring your pages to be readable and engaging
• Building authority with helpful, trust-driven information
  

SEO is a long-term game, but it pays off with consistent, compounding results over time.

Paid Ads

You are not running a charity organization, you need to make sales and profit. Running ads is the best way to start getting sales. 

You can run ads with Google Ads, Facebook, or Instagram, etc. 

Since we see ourselves as your content partner, we set up well-designed landing pages to use as ads so that you can make up the money you spend on redesign services. 

Social Media and Email

Your website should be part of your wider marketing ecosystem. Add your website’s URL to your social media bio.

Email is an underrated platform that you truly own and control. People who read your emails are your number one fans, but you have to respect them. Avoid spamming or constantly prompting them to buy.

The main role of social media and email is to help you connect, stay top of mind so that when your audience is ready to buy, your name comes first. 

Combine Channels for Best Results

No single traffic source is perfect. The most effective websites are supported by a mix of:

• Search traffic for long-term growth
• Paid ads for short-term traction
• Social/email for ongoing engagement

10. After 3 Months, Review Your website

The post-launch review is the most overlooked step in any website redesign checklist. After three months, take a step back and ask: Is there a noticeable increase in sales or inquiries?

If there is any advice prominent in this website upgrade guide is the awareness that a website upgrade should improve your sales list. 

Look at your analytics to see which page is bringing in lots of sales, use heatmaps to see the way people are interacting with your site. Are people spending more time on your site? Are they clicking your CTAs or bouncing quickly? Are more visitors converting into customers?

A 3-month review gives you enough data to see what changes made a real difference and what still needs work.

Treat your website like a living part of your business that deserves regular check-ins and improvements. You sweep your office, you make it look neat and have a luxurious aesthetic, so people can be attracted to buy from you. Your website also needs that kind of attention.

However, not everyone is tech-savvy and will care for your business to grow. 

At Antibe, we help you drive sales through our website redesign services that start at $1,000 only.

Website Redesign Examples 

We approach every website redesign project with one goal in mind: to create a high-performing, conversion-focused website that aligns with your brand and drives sales. 

Below are website redesign examples of two of our clients, where our strategy, design, and development come together.

1. Möllers

Möllers is an e-commerce shop that sells gin. The website was plain-looking and outdated. Worse, the website was slow to load, and didn’t explain the product benefits clearly, which meant they were losing trust and traffic.

The problem:

• Low visibility on Google
• Visitors weren’t sticking around
• No clear call-to-action
• The brand felt generic, not premium
  

What we did:

• Ran a full UX audit and competitor analysis
• Designed a clean, modern site in Figma focused on product education and storytelling
• Built it to be lightning-fast and mobile-optimized
• Added VideoAsk to make the experience interactive — visitors could ask product questions and get instant video replies
• Optimized the site to rank for competitive supplement-related keywords
• Designed landing pages to run high-converting ads.

The result:

• +18.1% increase in click-through rate (CTR)
• +24% total clicks
• +27.4% average position improvement on Google
• +28% more visitors

2. Magnolia Dent

 Before working with us, this dental clinic looked outdated and disconnected. The logo, color scheme, and overall website design didn’t reflect the professionalism of the clinic. As a result, the website did not inspire trust, which is a big deal for any healthcare brand.

The website wasn’t bringing in traffic, and it wasn’t converting.

The problem:

• Inconsistent branding across channels
• Low patient inquiries from the website
• Outdated layout and unclear service descriptions
• Not ranking for local healthcare keywords
  

What we did:

• Rebranded the clinic from top to bottom. New logo, consistent color palette, and clear messaging
• Redesigned the website to reflect professionalism and comply with healthcare web standards
• Built the site to be fully responsive and fast on mobile
• Wrote new copy focused on service clarity and trust-building
• Optimized each page to rank for local dental-related search terms
• Designed landing pages to run ads and bring in customers.

The result:

• 82% increase in organic website traffic Improvement
• Social media accounts launched with active engagement Improvement
• +57% more monthly inquiries through the website

Website Redesign Cost

Website redesign cost mainly varies depending on the number of pages your website will have. While some website redesign agencies start at $8,000, our pricing begins at just $1,000.

Rather than charge high fees that make it hard to invest in your business, we keep costs low by first designing the pages with the highest potential to generate revenue for you. That way, you can afford to start small and scale up to our premium package when you’re ready.

You can also estimate your website redesign cost using our free calculator: