Case Study: Reviving Organic Traffic and Keyword Rankings for Enamel Dentistry

Issue

* Less than 5k in organic traffic.
* No keyword rankings for competitive dental terms.
* Duplicate content and poor site structure hindering SEO.

Solution

* Website Audit & Technical SEO.
* Keyword Research & Content Strategy.

Timeframe August 2024 – November 2024 (3 months)

Outcome

1. Traffic Growth Increased
from 4.8K to 9.4K visitors (95.83% growth).

2. Keyword Rankings Ranked Keywords
1,500+ → 2,600+. Featured Snippets: 500+ keywords in AIO & featured snippets.

3. ROI (Traffic Value)
Monthly traffic value increased from $2,900 to $13,300 (358.62% growth).

Issue:

Declining Traffic and Keyword Rankings

When Enamel Dentistry approached us in August 2024, their website was experiencing significant issues:

1. A decline in organic traffic.

2. A consistent drop in keyword rankings for competitive dental keywords.

3. Duplicate content across the website, which was hindering SEO performance.

Our Solution

To address these challenges, we implemented the following strategies:

Website Audit

Conducted a comprehensive audit of the website and identified duplicate content across several articles and pages.
Cleaned up all duplicate content and consolidated overlapping pages.
Implemented 301 redirects to ensure proper redirection for removed articles, preserving link equity.
Cleaned up and improved the structure of the website

Keyword Research & Content Strategy

Performed in-depth keyword research to identify high-potential keywords aligned with Enamel Dentistry’s target audience.
Developed a detailed content map with new topics to cover, focusing on user intent and search volume.

Content Creation & Optimization

Crafted new, high-quality blog posts and resource pages optimized for targeted keywords.
Optimized existing content to improve readability, SEO structure, and relevance to search queries.

Results: Traffic Growth and Improved Keyword Rankings

From August to November 2024, our strategy delivered the following results:

Organic Traffic Growth:

Traffic increased from 4.8K (August) to 9.4K (November), representing a 95.83% growth in just three months.

Keyword Rankings

Enamel Dentistry now ranks in the Top 3 positions for several competitive keywords, including:

“why do my gums bleed when I floss” (Position 1)
“swollen gums in toddler” (Position 1)
“dentist in manor tx” (Position 1)

Achieved Top 10 rankings for over 1000 keywords

Traffic Value

The estimated monthly traffic value jumped from $2,900 to $13,300, reflecting a 358.62% increase in lead-generation potential.

Supporting Data

Here are some highlights of the metrics achieved:

1. Organic Traffic Growth

* August 2024: 4.8K visitors
* November 2024: 9.4K visitors
* 38.2% increase in organic traffic.

2. Keyword Performance

* Ranked Keywords: Increased from 1,500+ to 2,600+.
* Notable Keywords:
------------------------------------------
1. "why do my gums bleed when I floss" moved from Position 10 to Position.
2. "dentist in Austin" improved from Position 12 to Position 1.

3. Featured Snippets & SERP Features

* Achieved multiple featured snippets and other SERP features, driving additional visibility.

* 500+ keywords in AIO and Featured Snippets

4. Local SEO Impact

* For location-specific terms like "Enamel Dentistry South Lamar", Enamel Dentistry secured Position 1 consistently.

Key Takeaways

Our structured approach to removing duplicate content, implementing targeted keyword strategies, and creating user-focused content resulted in substantial improvements for Enamel Dentistry.

These optimizations not only restored their rankings but also positioned them as a leading dental resource in their target areas.

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